TOTAL TRANSFORMATION 2019 WINNER: DANNY LOZADA

Danny Lozada (@dannylozadahair) is an accomplished editorial stylist, creative color expert, and proudly Puerto Rican. 🙌 🇵🇷  This 2019 winner used his heritage as a source of inspiration to push through the competition. 

“Participating in this competition gave me the opportunity to represent Puerto Rico in an international platform where you expose your work and make yourself known in the industry. For me, being a winner of #KadusTransformation2019 was a great experience, which I recommend to all stylists, as it helps you raise your potential to the highest level,” says Lozada.  

#PROformula

A. Blondor + Wellaplex + 30 vol
B. Color Touch Instamatic Pink Dream + 13 vol
C. Color Touch Instamatic Ocean Storm + Color Touch /88 + 13 vol
D. Color Touch 10/6 + 7/89 + 13 vol
E. Illumina 6/16 + Service + Developer

Take a tip from a winner, entering competition is key to elevating your craft. 😉 And if you wanna win, you’ve gotta be bold. Lozada’s winning look featured shattered pastel and neon shades on a platinum base, with a strong bang to compliment his model’s face. Ultimately, his passion and heart fueled a work of art that won over our judges (and won Lozada $5000, tons of product, and continued education). 

Ready to craft your own hair magic? BEA 2020 entries open February 15 - May 22! 🤩 Check out our Total Transformation Pinterest board for inspo, then get started creating your vision.