To enter, post a video (reel) to your Instagram account with the applicable category hashtag on Instagram, and proper mention of @WellaEducation.
How do I enter?
Entry Requirements:
Entrants must follow these video requirements:
Time: Video entry must be 60 - 90 seconds long
Aspect Ratio: Video entry must be filmed vertically with a 9x16 aspect ratio
No use of filters
Entrants must showcase the following in their entry videos:
Intro: Video or voiceover answering the following questions:
Why are you entering #BEA2024?
What does “SuperSelf” mean to you?
Before: 360° video of model before
Process: Up-close video of technique, or product and/or color application
After: 360° video of model after
Final look: Still image of model from any angle that best showcases your work
Entrants must answer the following questions in the caption of their entry:
How did you incorporate the theme into your entry look?
What #PROtechniques did you use to create your entry look?
What #PROformula did you use to create your entry look?
What #PROproducts did you use to create your entry look?
Where do I put my entry hashtags?
Official contest hashtags must be in the caption, not in the comments section. Please include @wellaeducation in addition to your hashtag.
How many times can I enter?
You may enter as many times & in as many categories as you’d like!
Can I enter using a mannequin head?
No, only entries using real models will be considered for the Finalist round.
How many times can I enter per category?
You can enter as many times as you want. All entry work must be created by you within the last 12 months and posted on Instagram between 4/1/2024 and 7/1/2024.
How should the entry be posted?
All entries must be posted in reel format via Instagram.
Can competitors be finalists in more than one category?
Yes, competitors may be eligible to be a Finalist in more than one category.
Can anyone enter this competition?
Yes, as long as you:
Are not a Wella Company employee
Have a cosmetology license, manicuring license, nail technician license, or are enrolled in beauty school
Are a citizen of the US or Canada
Are eighteen (18) years of age, or the legal age of majority or older in the state or territory in which you reside
Can students enter all categories?
Yes
For Canadian competitors, can apprentices enter?
Yes they can. They must be within 2 years of graduating from cosmetology school.
For the Nail Categories, can I use artificial nails?
All types of enhancements are welcome, but you are only permitted to use OPI products.
Can I use any hair product/color to enter?
Entrants are only permitted to use Wella’s portfolio of products and will be required to share which products were used and must be shown being used in the video submission.
What are the prizes this year?
2024 Beauty Envision Awards Winners will receive:
$1,000 USD cash prize
Wella Certification (Hair Categories)
OPI VIP Experience (Nail Categories)
No, Wella will only be covering the cost of the Studio Certification (valued up to $6,510 USD), winners will be responsible for:
Transportation to, during, or from stay/Wella Studio
Flights
Hotel
Meals (Lunch and snacks will be covered during seminars)
If I win, will my travel + stay be covered for the Certification class?
No, OPI will only be covering the cost of the VIP Experience, winners will be responsible for:
Transportation to, during, or from stay/Wella Studio
Flights
Hotel
Meals (Lunch and snacks will be covered during seminars)
If I win, will my travel + stay be covered for the OPI VIP experience?
More questions? 👇
