#BEA2020 UPDATES

 
Shattered, But Stronger Together

SHATTERED, BUT STRONGER TOGETHER

Let’s be honest, 2020 has gone nothing like we expected it to, and that includes the lead up to this year’s Beauty Envision Awards.

In response to the current Covid-19 Crisis, we have decided in the best interest of all involved, to cancel the live BEA event scheduled for August 9th in Las Vegas at THE Aria and replace it with a Digital Finalist Competition.

While we’ve been eager to watch a new generation of artists strut the stage, we needed to make a slight change of plans to keep everyone safe & socially distanced:

  • Entries still close on May 22 with semi-finalists and finalists rounds to follow.

  • Instead of an in-person event, the final round of the competition will be hosted digitally.

  • Finalists will receive a mannequin and gift card to purchase all the color, products and tools they’ll need to create their final look.

  • Additionally, finalists will also receive digital coaching with their category mentor.

  • Once they’ve created their vision, finalists will submit their look along with a 2-minute video explaining their process and inspo to our judging platform.

  • Winners will be selected based on votes from our judging panel and still announced on August 9.

  • Funds from the live event will be redirected to support the industry through these uncertain times.

  • Wella Education will also be hosting a digital fundraiser to help support salon pros in need.

Getting Back in the BEA Spirit

This competition is literally unlike any other. While competitors from across the world are turning to their mannequins to get creative from home, we’re looking for new ways to connect our #WellaFamily. As Netflix queues dwindle and the entry deadline still fast approaches, inspiration is waiting in the reruns of BEA 2019.

Whether you’re dreaming of winning or just awed by the experience, relive the excitement with last year’s live stream, including a full recap of the event and energy that brings our favorite day to life! These videos not only remind us why we compete, but also of our worldwide community that is taking this crazy world on together.

Learning from the Pros

Last year, more than 5,000 beauty professionals from the U.S., Canada and Puerto Rico entered their best looks, with 27 moving on to the live competition at LA’s Hollywood Palladium. Led by their technicolor dreams, the artists brought their “Kaleidoscope” looks to unbelievable heights. Each artist worked alongside their mentor to create jaw-dropping styles in front of onlookers, followed by a showcase and award ceremony.

After fierce competition and shattered expectations, the winners emerged: 🏆

  • ghd Editorial Hair Artist: Carly Purdy (CA), Valvano Salon

  • Nioxin Bridal Hair Artist: Shakhnoza Azimova (US), Affinity Hair Academy

  • Kadus Total Transformation Artist: Daniel Lozada (PR), Saline Salon

  • COTY FUTURE STAR: Bryan Nieves Santana (PR), Modern Hairstyling Institute

  • SebMan Men’s Hair Artist: Adrean de la Parra (US), The Kingly Hair Group Salon

  • Sebastian Professional Creative Hair Artist: Nico Norris (US), Vamp Hair Studio

    • People’s Choice Award: Nico Norris (US), Vamp Hair Studio

  • OPI Nail Artist: Amy Hwang (CA), Kumi Nail Beauty Bar

  • Wella Professional US Color Artist: Emma Hancock, Moriah Brandon’s Hair Salon

  • Wella Professional CA Color Artist: Elena Bogdanets, Figaro Salon

  • Mentor of the Year: Dani Zaugg (US), Taylor Andrews Academy of Hair Design

  • Elite Artist: Jose Quinones (PR), Peter Cardon Salon

  • Salon Team: The Harlot Salon (US)

Applying Old Lessons to a New Competition

After last year’s winners reawaken your creativity, begin imagining your own look for this year’s competition. This year’s theme is Fractured. And with a whole new meaning considering the unprecedented circumstances, we have no doubt that you’ll unveil especially earth-shattering entries to suit this year’s theme. ⚡️ Show us your never-before-seen creativity and skill in the following 12 categories:

Get Ready to Shatter Standards

Bringing your look to life is still possible! All it takes is a mannequin, your go-to supplies, and of course, your unparalleled talent. Start by checking out category details and Pinterest boards. Then, get to crafting your best look at home!

As artists, we’re known for our imaginative approaches. Let’s do our best to go with the flow and master our craft, even through crisis. Our creativity can achieve anything, as long as we do it together. So, start creating and show us what you’ve got!

 
Marissa Monett2020