Inspired by the essence and beauty of the golden hour, SuperSelf embodies a cultural shift towards self-expression and empowerment.
Drawing from fashion's penchant for individuality and inclusivity, SuperSelf celebrates authenticity and confidence, encouraging individuals to embrace their unique identities. It transcends traditional beauty standards, fostering a culture where diversity is revered and self-love is paramount.
In fashion, it manifests through bold statements, eclectic combinations, and a fusion of styles from different eras, reflecting the dynamic nature of personal expression. Color trends within SuperSelf mirror the vibrancy of human emotions, ranging from soft pastels to vibrant neons, symbolizing the multifaceted nature of the self.
SuperSelf represents a paradigm shift towards celebrating the beauty of individuality and embracing one's true self, fostering a culture of empowerment and self-assurance.
Congratulations to our BEA 2024 Winners!💫
ENVISION
Select your category, familiarize yourself with the theme, and stock up on supplies from Wella Store to bring your vision to life.
CREATE
Create your look and film the process. Please be sure to review this year’s entry requirements so that your entry counts!
POST
Post your video to Instagram Reels by July 1, 2024 with the applicable category hashtag and mention @wellaeducation in the caption.
#BEA2024 Competition Categories ✨
CUT
As hairstylists, we know that a haircut can be the spark that ignites creativity and courage. It can be used to punctuate a life change through cutting out the past and creating anew. Sometimes an act of rebellion, sometimes an act of self care - always an act of self expression. Show us your cutting skills by entering one of these three (3) cut categories.
COLOR
Are you as obsessed with color as we are? Express your unique vision in this year’s this competition with your techniques + skills. When it comes to color, Wella sets the bar at the very top. Whether you’re a student, specialist, or master colorist, enter one of these four (4) color categories to showcase your skills.
STYLE
The style categories are your chance to showcase your skills in one of the most challenging categories. Where shape, texture and balance collide to create a harmonized piece of work. Enter one of the three (3) style categories to show off your arsenal of abilities.
NAILS
Rich and radiant nuances catch the viewer’s eye. Enter one of two (2) nail categories to showcase your most creative nail artistry for the chance to be recognized as the best professional nail artist in the biz.
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